Taxis 13, Uber 4
It only takes common sense to realize that not everyone wants to order transportation only on an app, only for immediate pick-up, pay only with a stored credit card, and only get an e-receipt
Uber has shown us that the public cares more about reliable service than it does about taxi regulation. As Forbe’s put it, “These apps are all by now standard uses of off-the-shelf mobile technology. There’s nothing especially novel, or proprietary, about the platform Uber has built. Nothing, in any case, that couldn’t or shouldn’t have already been implemented by existing taxi and limo services.”
Even Forbes is missing the real issue. A land of 1,000 passenger apps won’t fix the problem! The problem is in the spirit of competition. Taxi companies do not cross competitive lines so they don’t work as a team to support the public demand. However, city government can. It only takes common sense to realize that not everyone wants to order transportation only on an app, only for immediate pick-up, pay only with a stored credit card, and only get an e-receipt. People would also like to hail, call, and use a website to order, make a reservation, pay with cash, card present or account, get a printed receipt, and have a calibrated meter to control rates, which they can see.
The majority of passengers need services offered by taxicabs, and considering the Uber Market Segement Versus th Taxi Market Segment, passengers would eventually return to the taxi industry, but taxi service must become more reliable. This will take political will to fix. Government must use and promote a central dispatch program that goes beyond a passenger app to improve taxi service reliability.
Taxi Guardian has pioneered Fwheet Central Dispatch and the Billy Alert GPS Tracking System for this purpose:
- In one aspect, it is like connecting an Uber driver’s app to a meter to become a taxi driver, but goes beyond a passenger app by using multiple communications methods to funnel orders to drivers.
- It replaces or compliments the cab’s taxi line identity to promote dispatch service as a regional team.
- It also liberates taxis from trip sheets, cameras, and bulky, antiquated credit card systems that require a large investment and long-term contract, vehicle damage, power drain, and compliance downtime.
- It is replaced with a simple, more dependable and contemporary payment system that resides on the driver’s smartphone and connects to the meter, and needs only the cell phone providers as service centers.
- It not only improves the driver’s safety position through a 911 texting service, but provides regulators with a portal to access 24×7 GPS tracking of the fleet, a live dynamic driving behavior report listing worst to best, and send milestone alerts to cab owners.